Eiffel Studios is becoming Tanzanite
Last night, I (Tanzanite) announced the next chapter of THIS journey.
The Eiffel Studios Corporation is evolving into Tanzanite™, a new identity that reflects how I build, create, and share MY work, along with hundreds of others.
Why is this change happening?
Over the past 2 years, Eiffel Studios has become WAY larger than I expected or intended. While that growth brought incredible opportunities, many of our projects are built with a much smaller, more personal creative approach.
Building a game on a much larger scale is rare at Eiffel Studios. As of 2025, we've chosen to keep Lavender RP VI as our main & next large-scale game, while we will focus on other, smaller game projects at the same time.
For nearly a year now, I have wanted Eiffel Studios to feel more personal to me. I didn't want it to look like a huge company that has maybe hundreds, if not thousands, of people working at one time... When it doesn't. And I didn't want it to become one.
For nearly 7 years, I have been one of the only people working at Eiffel Studios; sometimes I have help, sometimes I partner with brands, and I get extra help, but it has 95% always been me. And instead of continuing to make Eiffel Studios look like a huge corporation, I have scaled it back.
Eiffel Studios, TANZANITE, can now look like that tiny studio that creates enjoyable experiences on Roblox, and it makes it look and feel way more personal to me, rather than looking like its been made by hundreds of people.
☆ What will change
Eiffel Studios will now become Tanzanite; it will be branded as Tanzanite everywhere, from the website to Roblox games.
The new Tanzanite Logo
The new logo is visible above. Tanzanite will maintain all the same visual identity as Eiffel Studios. The Purple Shades logo, the current Eiffel Studios logo, will be retired. And a new logo may be in the works.
Games that are currently, or have been developed by Eiffel Studios, will also change. Games will now say, for example:
Lavender RP 5
Developed by Tanzanite
Published by Tanzanite Studios
Future titles will be credited as Developed by Tanzanite, with development and publishing managed by Tanzanite Studios.
What WONT change.
While our Studio identity is evolving, several established services & projects will remain mostly unchanged.
Services like Eiffel TV & projects like Eiffel AI will stay the same, and continue under their current names.
Game studios that are currently owned by Eiffel Studios, such as:
MythicMinds
QuantumQuill
EclipseForge
Project Akina
Vexoritian Studios
will all continue to operate as normal. They will only be required to change their logos to include the new Tanzanite Logo.
The transition period
While we're hoping to get this change out everywhere as soon as possible, this WILL take time. Trying to change our name literally everywhere online is going to take forever.
The website & social media, and game credits are going to change first, with studio references and documents where Eiffel Studios is mentioned to take place over a longer period.
They will ALL be updated as development continues.
The future
Tanzanite represents the next generation of what began as Eiffel Studios. A studio focused on creativity, experimentation, and building ambitious projects for the future.
Thank you to everyone who has supported Eiffel Studios over its 7-year run.
The Journey still continues.. now as Tanzanite™